Founded in Los Angeles in 2002, the watch brand Ritmo Mundo does not yet have the aura of some of its peers. But this year, it is going all out to get noticed, with its Pegasus, a transparent yet colorful watch.
Ritmo Mundo, the star’s brand born in Beverly Hills
Ritmo Mundo, or “the rhythm of the world”, has embodied a contemporary vision of watchmaking since its inception in Beverly Hills in 2002. Founded by Ali Soltani, a watch enthusiast and luxury retailer on Rodeo Drive, the brand quickly found its place on the wrist of many celebrities.
She claims influences in almost all areas of pop culture, with Ali Soltani citing links with the world of architecture as well as entertainment or sport. It is no coincidence that Ritmo Mundo watches are the stars of the David Orgell store, on Rodeo Drive, in Los Angeles…
For over 20 years, the American company has thus aimed to “capture the pulse of modern culture and democratize luxury watchmaking through bold, innovative, and accessible creations”. Today, as it launches the Pegasus collection, Ritmo Mundo continues to fascinate by drawing from its Italian design roots and embracing the excitement of Hollywood, promising a constant evolution towards innovation, value, and modern style.
The Pegasus watch has nothing to hide… well, almost!
The Pegasus collection represents a turning point for Ritmo Mundo. It is characterized by a fully transparent case, designed with ultra-resistant glass, offering a 360° panoramic view of the skeletonized mechanical movement and its components. It’s a shame that the brand doesn’t communicate more details about it…
This design is made possible thanks to a highly durable glass material, rated 7 on the Mohs scale, combining the aesthetics of a sapphire crystal case at a more affordable price. With its round dial in an angular case, the design of this Ritmo Mundo watch is reminiscent of some Bell & Ross timepieces ; there have been worse sources of inspiration…
The collection comes in eight variations, with sophisticated dials and dial rings decorated with colored or colorless crystals, ensuring easy reading of the time, day or night.
Designed for active lifestyles, the Pegasus is equipped with a screw-down crown, a case back resistant to corrosion and mold, and a hypoallergenic silicone strap. This sporty watch, water-resistant up to 3 ATM and equipped with a 48-hour power reserve, may not appeal to everyone with its bold design. But this bling-bling aspect, so Beverly Hills, undoubtedly contributes to its “charm”.
Offered at the price of 3310 euros, this Pegasus confirms the American brand’s desire to play in the big leagues. Visionary, non-conformist, Ritmo Mundo is ready to do anything to redefine the standards of modern watch aesthetics.
